Baking tutorials, are they good for business?

Watching videos and IGLive tutorials from my favourite bakers really inspires me to want to bake more. The trouble is threefold. I tend to miss a lot of the tutorials as they tend to either be during the day or early evening when I haven’t quite got home from work. Secondly, I don’t have time to do so much baking. Thirdly, if I did all that baking I’d either be the size of a house or diabetic, or both πŸ˜…

Those who do free tutorials and IGLives are so generous with their time and expertise. Surely by telling everyone else how to do it runs the risk of putting themselves out of work because we’d all be able to do it for ourselves.

Does it make good business sense? Actually, it probably does. By making themselves more accessible, it means that more people would follow them, be interested in their other products and offers, and be willing to paid for membership and exclusive access to more tutorials.

The company my daughter works for seem to have quite a cult following, with people willing to travel miles to get their hands on their goods. So far, I’ve only managed to sample a sourdough loaf, but I hear their doughnuts are to die for. I’ve watched bits of a few IGLives, when I’ve managed to get to it in time. There’s nothing pretencious about any of the recipes, its all good, honest baking. I’m kinda hoping that R will get me a copy of their book for Christmas 😁

I do need to put a bit more effort into some home baking puddings and cake. C is in charge of bread baking as he’s the one that eats most of it, so I’d best not interfere there.

Shout out to my favourites: Bread Ahead, Cakeflix and The Cupcake Oven.


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