Knowing your audience

I was assisting on the panel for some interviews for another department and it really interested me how different people respond to the same question.

One of the questions asked the candidates to give an example of how they would modify their communication tactics to fit their audience. This got me thinking about who was the audience, what was their preferred method of receiving communication, what level of detail do they need, or should they need, what information is it I’m trying to share?

I was thinking all this because of the talk I’m giving this evening. The who is my audience is anyone that registered for the talk, so the assumption is that they have an interest in the topic in the first place. What their preferred method of communication, as well as my preferred method of delivery are moot points, as due to gathrring restrictions, it is being delivered by video conference and inevitably includes death by powerpoint. What level of detail do they need? Given that the audience is a mixed bag of individuals, tower, district or association officers it needs to encompass all levels and they’ll just have to pick out the bits that are relevant to what they need. What information am I trying to communicate again, is a broad spectrum across different levels of interest. I’m not pretending to be an expert, I have some knowledge about the subject and have some experience at it. That doesn’t mean that I have all the answers, or that if you follow everything I say, all your worries will be over.

Apparently there are nearly 50 signed up to come and listen to my talk this evening. I hope they find it interesting and informative and some people might learn something new. I’m sure I’ll get some form of feedback afterwards.


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